- Sách/Book
Authors: Graf, Erika (2023) - This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples.
|
- Sách/Book
Authors: D.P. Warne (2023) - This volume highlights the similarities between consumer goods and business-to-business marketing, and details where to start. Special attention is given to market analysis, an organization's purchasing behavior, customer relationship management, supply chain management, and the subsequent adjustment of elements of marketing strategies used to reach an organization's customers.
|
- Sách/Book
Authors: Andrew E. Budson (2023) - "One of us (Elizabeth) had the opportunity to conduct research with a gentleman named Henry Molaison (better known by his initials, H.M.1), who had the interior portion of his left and right temporal lobes (the part of your brain next to your temples) removed in 1953 because of epileptic seizures that were difficult to control. From a technical standpoint, the surgical procedures went fine. But, as he recovered, the doctors and researchers soon noticed something very troubling: he was unable to form any new memories. He could read, and talk, and if you were having a brief conversation with him, you would probably not notice anything amiss. But family members would visit and, although he knew who they were, he would have no memory of them coming. New doctors would introduce themselve...
|
- Sách/Book
Authors: Hörner, Thomas (2023) - This book goes beyond the usual tips on how to implement content marketing by asking what the fundamental effect of content marketing is on companies' customers and prospects. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms.
|
- Sách/Book
Authors: Rogers, Yvonne (2023) - In the newly updated sixth edition of Interaction Design: Beyond Human-Computer Interaction, a team of accomplished technology, design, and computing professors delivers an intuitive and instructive discussion of the principles underlying the design of effective interactive technologies. The authors discuss how to design and apply digital technologies in the real world, illustrated with numerous examples. The book explores the interdisciplinary foundations of interaction design, including skills from product design, computer science, human and social psychology, and others.
|
- Sách/Book
Authors: Easttom, William (2023) - This guide covers web attacks, hacking, spyware, network defense, security appliances, VPNs, password use, and much more. Its many tips and examples refl ect new industry trends and the state-of-the-art in both attacks and defense. Exercises, projects, and review questions in every chapter help you deepen your understanding and apply all you’ve learned.
|
- Sách/Book
Authors: Kumar, Sunil (2023) - This book will be useful to researchers, scientists, engineers, professionals, advanced students and faculty members in ICTs, data science, networking, AI, machine learning and sensing. It will also be of interest to professionals in data science, AI, cloud and IoT start-up companies, as well as developers and designers
|
- Sách/Book
Authors: Kumar, B. Vinoth (2023) - The book provides contributions which include theory, case studies, and intelligent techniques pertaining to computer vision applications. The book helps readers grasp the essence of the recent advances in this complex field
|
- Sách/Book
Authors: Sen, Rituparna (2023) - This book prepares students to execute the quantitative and computational needs of the finance industry. The quantitative methods are explained in detail with examples from real financial problems like option pricing, risk management, portfolio selection, etc. Codes are provided in R programming language to execute the methods.
|
- Sách/Book
Authors: Pehcevski, Jovan (2023) - This book covers different topics from domain theory in computer science, including: partial orders and groups, power domains and metrics, recursive data types (binary trees) and algebraicity and Boolean algebras.
|
