Thông tin tài liệu
| Nhan đề : | Events management |
| Tác giả : | Glenn A. J. Bowdin |
| Chủ đề : | Special events—Management | Special events—Planning | Quản lý sự kiện | Lập kế hoạch |
| Năm xuất bản : | 2024 |
| Tóm tắt : | The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/14753 |
| Bộ sưu tập | 1-Kinh tế - Quản lý |
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