Marketing for small B2B businesses : how content creates marketing muscle and powers traditional and digital marketing

Abstract

What You'll Learn: - Build a website that serves as the hub of your marketing - Establish a content promotion plan that puts your content in front of the right audience - Develop strategies and tactical plans for finding the channels best suited to your message such as social media and email marketing - Create effective content in a timely manner with the resources you have available - Track what is working and what needs improvement via an analytics platform to consistently produce strong marketing returns