Thông tin tài liệu
| Nhan đề : | Selling and sales management |
| Tác giả : | David Jobber |
| Chủ đề : | Sales management | Selling | Quản lý bán hàng | Bán hàng |
| Năm xuất bản : | 2019 |
| Nhà xuất bản : | Pearson |
| Tóm tắt : | This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/13363 |
| Bộ sưu tập | 1-Kinh tế - Quản lý |
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