Item Infomation
| Title: | Internal communication and employer brands |
| Authors: | Ana Tkalac Verčič |
| Keywords: | Internal communication | Employer branding | Truyền thông nội bộ | Thương hiệu nhà tuyển dụng | Quan hệ công chúng |
| Issue Date: | 2023 |
| Publisher: | Routledge |
| Abstract: | The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations, |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/12394 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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