Item Infomation
| Title: | Digital transformation in sales : how to turn a buzzword into real sales practice -- a 21-step guide |
| Authors: | Livia Rainsberger |
| Keywords: | Digital transformation | Sales management | Quản lý bán hàng | Chuyển đổi số trong bán hàng |
| Issue Date: | 2023 |
| Publisher: | Springer |
| Abstract: | This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art technologies and digital sales tools and creates an understanding of what the digital transformation of sales is really about: Its primary driver is the modern customer, and he must always be kept in mind digitalization entire sales strategy. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/12300 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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