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dc.contributor.authorRicardo Correia-
dc.date.accessioned2024-10-23T07:04:37Z-
dc.date.available2024-10-23T07:04:37Z-
dc.date.issued2024-
dc.identifier.urihttp://thuvienso.thanglong.edu.vn//handle/TLU/11483-
dc.description.abstract"This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and practitioners alike"--vi
dc.language.isoenvi
dc.subjectService industries | Technological innovations | Artificial intelligence | Marketing | Ngành dịch vụ | Đổi mới công nghệ | Tiếp thịvi
dc.titleAI innovation in services marketingvi
dc.typeSách/Bookvi
Appears in Collections1-Kinh tế - Quản lý

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