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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Petr Weinlich | - |
| dc.contributor.author | Tereza Semerádová | - |
| dc.date.accessioned | 2024-10-23T03:30:42Z | - |
| dc.date.available | 2024-10-23T03:30:42Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/11474 | - |
| dc.description.abstract | In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs | vi |
| dc.language.iso | en | vi |
| dc.publisher | Springer | vi |
| dc.subject | E-commerce | Online marketing | Tiếp thị kỹ thuật số | Thương mại điện tử | vi |
| dc.title | Achieving business competitiveness in a digital environment : opportunities in e-commerce and online marketing | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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