Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Philip Kotler | - |
| dc.date.accessioned | 2024-08-21T09:45:59Z | - |
| dc.date.available | 2024-08-21T09:45:59Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/10704 | - |
| dc.description.abstract | The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Pearson Education | vi |
| dc.subject | Marketing | Quản lý tiếp thị | vi |
| dc.title | Marketing management | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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