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  • TVS.006060_TT_Patrick De Pelsmacker, Stephen Robbins, Maggie Geuens, Joeri Van Den Bergh - Marketing Communications_ A European Perspective-Pearson (2.pdf.jpg
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  • Authors: De Pelsmacker, Patrick (2021)

  • This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions.