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  • TVS.004310_Carol Guercio Traver - E-Commerce 2020-2021_ Business, Technology and Society, (2020)_TT.pdf.jpg
  • Sách/Book


  • Authors: Kenneth C. Laudon (2020)

  • It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

  • TVS.004303_(Advanced Studies in E-Commerce) TT.pdf.jpg
  • Sách/Book


  • Authors: Zheng Qin (2022)

  • This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce.

  • TVS.006051_TT_Jie Cao - E-commerce Big Data Mining and Analytics-Springer (2023).pdf.jpg
  • Sách/Book


  • Authors: Cao, Jie (2023)

  • This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing.

  • TVS.002525. Electronic Commerce  -Course Technology (2010)_TT.pdf.jpg
  • Sách/Book


  • Authors: Schneider, Gary P (2011)

  • This book equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft.

  • TVS.006611_TT_Nir Vulkan - The Economics of E-Commerce_ A Strategic Guide to Understanding and Designing the Online Marketplace-Princeton University P.pdf.jpg
  • Sách/Book


  • Authors: Vulkan, Nir (2020)

  • This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce.