Item Infomation
| Title: | The economics of e-commerce : a strategic guide to understanding and designing the online marketplace |
| Authors: | Vulkan, Nir |
| Keywords: | Electronic commerce; Thương mại điện tử; Kinh tế thương mại điện tử |
| Issue Date: | 2020 |
| Publisher: | Princeton University Press |
| Abstract: | This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/11980 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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