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    • TVS.004946_TT_A. Mansurali, P. Mary Jeyanthi - Marketing Analytics_ A Machine Learning Approach-CRC Press_Apple Academic Press (2023).pdf.jpg
    • Sách/Book

    • Marketing analytics : a machine learning approach

      • Authors: Mansurali, A (2023)

    • With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics
    • TVS.004842_TT_Mike Grigsby - Marketing Analytics_ A Practical Guide to Improving Consumer Insights Using Data Techniques-Kogan Page (2022).pdf.jpg
    • Sách/Book

    • Marketing analytics : a practical guide to improving consumer insights using data techniques

      • Authors: Grigsby, Mike (2022)

    • Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose