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    • TVS.004490_Philip Kotler_ Kevin Keller - Marketing Management (2015, Pearson)-TT.pdf.jpg
    • Sách/Book

    • Marketing management

      • Authors: Philip Kotler (2016)

    • The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.