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    • TVS.007103_TT_Mark C. Green_ Warren J. Keegan - Global marketing (2020).pdf.jpg
    • Sách/Book

    • Global marketing

      • Authors: Green, Mark C (2020)

    • The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
    • TVS.006056_TT_Erika Graf - International marketing in times of sustainability and digitalization-De Gruyter (2023).pdf.jpg
    • Sách/Book

    • International marketing in times of sustainability and digitalization

      • Authors: Graf, Erika (2023)

    • This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples.