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    Browsing by Subject Digital Marketing | Tiếp thị kỹ thuật số

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    • TVS.002790. Outi Niininen (editor) - Contemporary Issues in Digital Marketing-Routledge (2021)-gt.pdf.jpg
    • Sách/Book

    • Contemporary Issues in Digital Marketing

      • Authors: Outi Niininen (2022)

    • This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emerging technologies and how they can enhance User Experience How 'digital' is changing servicescapes ; Issues surrounding ethics and privacy Current and future issues surrounding Social Media ; Key considerations for the future of Digital Marketing
    • TVS.006378_Debra Zahay, Lauren Labrecque, Brooke Reavey, Mary Roberts - Digital Marketing Foundations and Strategy-cengage (2024)-TT.pdf.jpg
    • Sách/Book

    • Digital Marketing Foundations and Strategy

      • Authors: Debra Zahay (2023)

    • 5th EDITION delivers comprehensive coverage grounded in strategy concepts, making it easy for students to translate material from other marketing and business courses into the practice of digital marketing. Streamlined chapters combine extant marketing theory, and introduce conceptual frameworks to provide students with a foundational understanding of digital marketing issues. DIGITAL MARKETING FOUNDATIONS AND STRATEGY updates include the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text.
    • TVS.006452_Digital Marketing in 2023. A Quickstart Guide (Martin Pidsley)-GT.pdf.jpg
    • Sách/Book

    • Digital Marketing in 2023: A Quickstart Guide

      • Authors: Martin John Pidsley (2023)

    • This book should act as a guide to help you get started in the world of digital marketing. You may already be aware of some of the platforms or skills we talk about throughout this guide, but we hope you find it useful in either cementing some of your current knowledge or making you aware of new opportunities to promote your brand or business.