Item Infomation
| Title: | Contemporary Issues in Digital Marketing |
| Authors: | Outi Niininen |
| Keywords: | Digital Marketing | Tiếp thị kỹ thuật số |
| Issue Date: | 2022 |
| Publisher: | Routledge |
| Abstract: | This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emerging technologies and how they can enhance User Experience How 'digital' is changing servicescapes ; Issues surrounding ethics and privacy Current and future issues surrounding Social Media ; Key considerations for the future of Digital Marketing |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/13066 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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