Browsing by Author Mansurali, A

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  • TVS.004946_TT_A. Mansurali, P. Mary Jeyanthi - Marketing Analytics_ A Machine Learning Approach-CRC Press_Apple Academic Press (2023).pdf.jpg
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  • Authors: Mansurali, A (2023)

  • With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics