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    Browsing by Author Ira J. Haimowitz

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    • TVS.004314_Ira J. Haimowitz - Data Analytics for Business_ Lessons for Sales, Marketing, and Strategy-Routledge (2022)-GT.pdf.jpg
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    • Data analytics for business : lessons for sales, marketing, and strategy

      • Authors: Ira J. Haimowitz (2022)

    • Essay-based format weaves together technical details and case studies to cut through complexity * Provides a strong background in business situations that companies face, to ensure that data analytics efforts are productively directed and organized * Appropriate for both business and engineering students who need to understand the data analytics lifecycle.