Item Infomation
| Title: | Data analytics for business : lessons for sales, marketing, and strategy |
| Authors: | Ira J. Haimowitz |
| Keywords: | Data Analytics | Phân tích dữ liệu | Doanh nghiệp |
| Issue Date: | 2022 |
| Publisher: | Routledge |
| Abstract: | Essay-based format weaves together technical details and case studies to cut through complexity * Provides a strong background in business situations that companies face, to ensure that data analytics efforts are productively directed and organized * Appropriate for both business and engineering students who need to understand the data analytics lifecycle. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/13068 |
| Appears in Collections | Tin học |
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