Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Wang, Cheng Lu | - |
| dc.date.accessioned | 2024-04-13T04:27:20Z | - |
| dc.date.available | 2024-04-13T04:27:20Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/9883 | - |
| dc.description.abstract | This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc | vi |
| dc.format.extent | 1067ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Palgrave Macmillan | vi |
| dc.subject | Marketing | vi |
| dc.subject | Phân tích tiếp thị | vi |
| dc.subject | Tiếp thị Quản lý | vi |
| dc.title | The Palgrave Handbook of Interactive Marketing | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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