Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Percy, Larry | - |
| dc.date.accessioned | 2024-04-13T04:25:19Z | - |
| dc.date.available | 2024-04-13T04:25:19Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/9881 | - |
| dc.description.abstract | The 4th edition of this classic textbook has been fully updated throughout, and includes: Updated and expanded coverage of digital media, including issues relating to privacy and media strategy. New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing. Extended content on international advertising and shared cultural values.The introduction of a channels-based typology of marketing communication.Updated international examples and case studies throughout. | vi |
| dc.format.extent | 319ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Routledge | vi |
| dc.subject | Marketing Communications | vi |
| dc.subject | Truyền thông tiếp thị | vi |
| dc.title | Strategic Integrated Marketing Communications | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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