Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Armstrong, Gary | - |
| dc.contributor.author | Kotler, Philip | - |
| dc.date.accessioned | 2024-03-30T08:19:16Z | - |
| dc.date.available | 2024-03-30T08:19:16Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/9780 | - |
| dc.description.abstract | The 18th Edition ispacked with stories illustrating how companies use new digital technologies tomaximize customer engagement and shape brand conversations, experiences, andcommunities. Reach every student with MyLab MarketingMyLab empowers you to reach every student. | vi |
| dc.format.extent | 728ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Pearson Education Limited | vi |
| dc.subject | Marketing | vi |
| dc.subject | Nguyên lý tiếp thị | vi |
| dc.subject | Kinh tế thị trường | vi |
| dc.title | Principles of marketing | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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