Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Hörner, Thomas | - |
| dc.date.accessioned | 2024-03-06T09:03:38Z | - |
| dc.date.available | 2024-03-06T09:03:38Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/9410 | - |
| dc.description.abstract | This book goes beyond the usual tips on how to implement content marketing by asking what the fundamental effect of content marketing is on companies' customers and prospects. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms. | vi |
| dc.format.extent | 331ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Springer | vi |
| dc.subject | Marketing | vi |
| dc.subject | Tiếp thị | vi |
| dc.title | Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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