Thông tin tài liệu
Thông tin siêu dữ liệu biểu ghi
| Trường DC | Giá trị | Ngôn ngữ |
|---|---|---|
| dc.contributor | Matthew Higgins | - |
| dc.contributor.author | Mark Tadajewski | - |
| dc.date.accessioned | 2023-10-30T03:47:18Z | - |
| dc.date.available | 2023-10-30T03:47:18Z | - |
| dc.date.issued | 2019 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/8756 | - |
| dc.description.abstract | It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Routledge | vi |
| dc.subject | Marketing | Nghiên cứu tiếp thị | vi |
| dc.title | The Routledge companion to critical marketing | vi |
| dc.type | Sách/Book | vi |
| Bộ sưu tập | 1-Kinh tế - Quản lý | |
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