Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Christopher Lovelock | - |
| dc.contributor.author | Jochen Wirtz | - |
| dc.date.accessioned | 2023-10-30T02:33:24Z | - |
| dc.date.available | 2023-10-30T02:33:24Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/8737 | - |
| dc.description.abstract | This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view. | vi |
| dc.language.iso | en | vi |
| dc.subject | Marketing | Professions | Service industries | Customer services | Dịch vụ khách hàng | Dịch vụ tiếp thị | vi |
| dc.title | Services marketing : people, technology, strategy | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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