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  • Sách/Book

  • Peopling marketing, organization, and technology : interactionist studies in marketing interaction

    • Authors: Dirk vom Lehn (2024)

  • "Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within this organization. By analysing clear illustrative studies, this book explicates the interactionist attitude and demonstrates that production, placing, promotion, and pricing are achieved in, and through, marketing interaction. The studies investigate marketing interaction on street-markets, decision-making about the digitalization of supermarkets, the design of exhibitions and social media to generate memorable experiences, the interactive experiencing of exhibits, and the development of guiding visions in the promotion of Virtual Reality. The analyses reveal the practical and social organization of actions thro...
  • Sách/Book

  • Giáo trình hành vi con người và môi trường xã hội

    • Authors: Nguyễn Thị Hồng Nga (2010)

  • Trình bày những vấn đề chung về hành vi con người và môi trường xã hội. Một số lí thuyết cơ bản cũng như các giai đoạn phát triển và mối quan hệ tương tác giữa hành vi con người và môi trường xã hội
  • Sách/Book

  • Teaching public relations: principles and practices for effective learning

    • Authors: Peter M. Smudde (2024)

  • "Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators. Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. This book remains the first textbook of its kind, and systematically synthesizes current principles a...
  • Sách/Book

  • Strategic public relations leadership

    • Authors: Anne Gregory (2023)

  • "Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further de...
  • Sách/Book

  • Public relations and the digital : professional discourse and change

    • Authors: Clea Bourne (2022)

  • This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-cha...
  • Sách/Book

  • Artificial Intelligence for Cardiovascular Disease : Advances in Treatment

    • Authors: Rishabha Malviya (2025)

  • The new book addresses this need by discussing emerging uses of artificial intelligence and machine learning in the prediction, diagnosis, treatment, and management of cardiovascular diseases. It looks at AI in wearable technology, nuclear cardiac imaging, coronary CT angiography, and non-contrast cardiac CT methods.
  • Sách/Book

  • Complex Cases in Clinical Ophthalmology Practice

    • Authors: Inrava Khasnabish (2025)

  • This book examines challenging and unique clinical cases that present in various modalities of ophthalmic practice including private MD/OD office, private OD office, and in an ophthalmology department within a level 1 trauma center.
  • Sách/Book

  • Deep learning applications in medical image segmentation : overview, approaches, and challenges

    • Authors: Sajid Yousuf Bhat (2025)

  • Provides an overview of the latest advancements, applications, and future trends in deep learning for medical image analysis Deep Learning Applications in Medical Image Segmentation is ideal for academics and researchers working with medical image segmentation, as well as professionals in medical imaging, data science, and biomedical engineering