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  • Sách/Book


  • Authors: Daniel Rowles (2025)

  • Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.

  • Sách/Book


  • Authors: Reitse van der Wekken (2025)

  • This book introduces a dedicated method for suppliers to follow to ensure that all relevant targets and expectations are successfully meet. The method integrates a day-to-day high awareness, urgency, and focus on the management of all relevant objectives within the supplier’s project to provide maximum benefit for its organization.

  • Sách/Book


  • Authors: Eric Noreen; Ray H. Garrison (2023)

  • 18thedition continues to be cutting edge through the incorporation of DataAnalytics Exercises, Integrated Excel, and a robust assessment package allincorporated and auto-gradable within Connect. New to this edition, follow anengaging continuing case featuring a real, mission driven company, HowdyHomemade Ice Cream. New franchise co-author, Norma Montague’s contributionssharpened the diversity, inclusion, and ESG topic coverage throughout the textthrough the In Business boxes, Entrepreneur Spotlights, and language choicesfocused on eliminating generalizations and stereotypes around gender,abilities/disabilities, race/ethnicity, sexual orientation, diversity of names,and age.

  • Sách/Book


  • Authors: Timothy Doupnik (2023)

  • The 6th edition provides an overview of the broadly defined area of international accounting. It focuses on the accounting issues related to international business activities and foreign operations and provides substantial coverage of the IASB and IFRS

  • Sách/Book


  • Authors: Nguyễn Thị Bích Loan (2020)

  • Trình bày tổng quan về văn hóa kinh doanh; vấn đề doanh nhân và văn hóa doanh nhân; Các yếu tố cấu thành văn hóa doanh nghiệp; Nội dung phát triển văn hóa kinh doanh và các yếu tố ảnh hưởng đến phát triển văn hóa kinh doanh.

  • Sách/Book


  • Authors: Quentin Langley (2022)

  • This book explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics.Ethics are not the same as morals. They are contextual and apply to specific relationships. This work explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics. Drawing on the work of philosophers, the work is nonetheless contemporary and practical.

  • Sách/Book


  • Authors: Roger Hussey (2021)

  • The book identifies the types of organizations that generate financial information and explains how you can use it for your benefit. The early chapters focus on the information that is publicly available for large companies and demonstrate how to select and analyze the figures for decision making.

  • Sách/Book


  • Authors: Per L. Bylund (2025)

  • However, whereas Evolutionary Economics recognizes value-creative entrepreneurship, its role and impact tend to still be understated and the vast implications not fully understood. This Element attempts to remedy this by theorizing on how entrepreneurship impacts and drives market economies, the implications for economic change and renewal, and how the pursuit of new value creation determines the evolution of an economy. We find that allowing for entrepreneurial new value creation - innovative entrepreneurship - produces a different and more dynamic understanding of the market as a process, the role of knowledge and uncertainty, economic evolution and progress, as well as has important implications for political economy.