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  • Sách/Book


  • Authors: David Jobber (2009)

  • This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.

  • Sách/Book


  • Authors: Michel Donner (2009)

  • This - (SCS) Guide is intended for Trade and Transport Government officials, Port Authorities and Transport, Cargo and Logistics Communities, in particular in developing countries. The guide will in broad terms describe all components of SCS and will preliminarily be directed toward Port and Trading Communities at large, but making references to other modes and nodal points as well.This document is not an exhaustive encyclopediaof all the aspects of supply chain security.Following the prevailing trend in the industry, the guide gives more attention to the maritime containerized transport than to other sectors or modes of transport, as it is currently the most evolutive sector.The purpose of the guide is to make concerned tradeandtransport-related officials, managers and personnel in...

  • Sách/Book


  • Authors: Nguyễn Như Bình (2009)

  • Trình bày một số vấn đề về thể chế thương mại quốc tế có tính thời sự và liên quan trực tiếp đến kinh tế thương mại của Việt Nam như: Hội nhập kinh tế quốc tế, tổ chức thương mại thế giới, sở hữu trí tuệ, thể chế thương mại của hiệp hội các quốc gia Đông Nam Á...

  • Sách/Book


  • Authors: Meredith, Jack R (2009)

  • In this Seventh Edition of a must-read text, authors Jack Meredith and Samuel J. Mantel, Jr., draw from their own extensive experience in operations management to show you how to select, initiate, operate, and control all types of projects.

  • Sách/Book


  • Authors: David I. Bertocci (2009)

  • Leadership in Organizations is the first in a series of three books . This first book introduces concepts, theories, and principles of leadership across a broad spectrum and is intended for students in online courses on leadership, management, and business. A signature theme of the book is the distinction between leadership and management. This book presents a real-world view to help students learn to recognize the dynamics of leadership theory in operation so that they can begin to apply these principles to situations in their work environments

  • Sách/Book


  • Authors: Mishkin, Frederic S (2009)

  • The Economics of Money, Banking, and Financial Markets set the standard for money and banking courses when it published in its first edition, and it continues to be the worldwide market leader. The historic economic events and financial crises of late 2008 have changed the entire landscape of money and banking. Having just served as Governor of the Federal Reserve, only Mishkin has the unique insider's perspective needed to present the current state of money and banking and explain the latest debates and issues for today’s readers.

  • Sách/Book


  • Authors: K.S. Vataliya (2009)

  • The students businessmen, traders, industrialists and professionais must know financial accounting to real life situations. The book opens up the gateway of analysis to the world of accounting to those who go in for the study of accounting methods and techniques academically as well as practically. This book has been written in a "Teach Yoursdf" style strictly following a student friendly approach and essentially meant to serve the matter for their examination as a tutor at home