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Authors: Aoife O'Donnell (2023) - "This book provides an introduction to public relations that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the public relations industry. The book takes the reader on a journey from the theory and origins of PR, to show where public relations came from and how it fits into the contemporary communications landscape, through to the structure of the public relations profession and the more practical elements of how public relations is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills, and business acumen, while giving due focus to the rapidly evolving new technologies and media that impa...
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Authors: Sheridan Titman (2024) - By being digital only, this title offers something unique to the market as it puts digital learning and instructional design at the forefront: by considering learner outcomes and in what way they can best learn that concept with the advantages of digital, there is a balance of text, media and interactivity, whilst maintaining all the rigour to ensure students have the depth and breadth of knowledge. This creates an environment where students can have a more engaging, interactive experience, as well as learn in a way that works best for them.
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Authors: Leandros A. Maglaras (2024) - This book addresses the growing need for a comprehensive guide to the application of machine learning in financial analytics. It offers a valuable resource for both beginners and experienced professionals in finance and data science by covering the theoretical foundations, practical implementations, ethical considerations, and future trends in the field. It bridges the gap between theory and practice, providing readers with the tools and knowledge they need to leverage the power of machine learning in the financial sector responsibly
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Authors: John Y. Chen (2022) - The book uses his practice-based theories to provide the scaffolding for others to think about and refine their approaches to lead and find personal fulfillment and happiness in life
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Authors: Jon-Arild Johannessen (2024) - This engaging book helps students gain a deeper understanding of the concepts and contexts described in each chapter, such as communication strategies, influencing techniques, communication and values, and communication and trust. The second half of the book offers six personal communication tools, and six personal coaching tools, with assignment to each of the coaching tools. In addition, the book provides 66 exercises to the six personal communication tools. Ideal reading for those taking leadership and communication courses, this textbook takes a practical approach to the key issues in organizational communication that will prepare students for their careers in business.
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Authors: Christer Sandahl (2023) - This book helps managers strike a balance between feeling and reason in a professional and ethical manner with attention to the managers position in the hierarchy of the organization. The authors argue that all managers need to develop their own leadership style based on who they are as persons, their convictions and the circumstances in which they find themselves. This book shows managers how to use judgement, experience, reflection and general knowledge to be better leaders. The book also describes managerial responsibility for the conditions that create a compassionate and effective work environment where emotions can be expressed in ways that constructively benefit the entire organization
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Authors: Khafagy, Amr (2019) - The book discusses the dynamics of income and wealth distribution with and without financial cooperatives, and defines the economic objective for financial cooperatives. Through explaining the influence of political institutions and regulations on the development of financial cooperatives, this book examines why financial cooperatives grew in some emerging economies and not in other similar ones.
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Authors: MacGregor, Bryan (2018) - The book is divided into four parts, each containing specially written chapters by international experts in the relevant field. The contributors cover the institutional context for real estate investment, the main players in real estate investment, real estate appraisal and performance measurement, and real estate portfolios and risk management.
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Authors: Becket, Michael (2021) - The book is divided into four parts, each containing specially written chapters by international experts in the relevant field. The contributors cover the institutional context for real estate investment, the main players in real estate investment, real estate appraisal and performance measurement, and real estate portfolios and risk management.
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Authors: L. Vogel, Harold (2020) - The tenth edition of Entertainment Industry Economics is the definitive reference on the economics of film, music, television, advertising, broadcasting, cable, casinos, publishing, arts and culture, performing arts, toys and games, sports, and theme parks.
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