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  • Sách/Book

  • Modern macroeconomics with historical perspectives

    • Authors: Shūetsu Takahashi (2023)

  • The book therefore consists of two parts. The first, using a macroeconomic model, is mainly a discussion of health and education problems related to human capital. The second part deals with policy problems related to political institutions, that is, the intergenerational imbalance, preventive medicine, local public utilities, and other political issues. Through the arguments presented here, readers gain knowledge that will help to achieve the necessary economic policies in Japan
  • Sách/Book

  • Advertising and promotion : an integrated marketing communications perspective

    • Authors: George E, Belch (2018)

  • In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
  • Sách/Book

  • Essentials of services marketing

    • Authors: Jochen Wirtz (2023)

  • Includes bibliographical references and index. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms
  • Sách/Book

  • The strategy and tactics of pricing

    • Authors: Nagle, Thomas T (2024)

  • Thomas Nagle appears as first named author on earlier editions. Includes bibliographical references and index. "The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves. This edition features new discussions on harnessing concepts f...
  • Sách/Book

  • E-Commerce 2020-2021: Business, Technology and Society

    • Authors: Kenneth C. Laudon (2020)

  • It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.
  • Sách/Book

  • E-Commerce : Concepts, Principles, and Application

    • Authors: Zheng Qin (2022)

  • This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce.
  • Nghiên cứu khoa học/Working Paper

  • Uncitral Arbitration Rules

    • Authors: - (2021)

  • United nations commission on international trade law Section I. Introductory rules Section II. Composition of the arbitral tribunal Section III. Arbitral proceedings Section IV. The awar