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Authors: Ricardo Correia (2024) - "This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and practitioners alike"--
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Authors: Philippa Girling (2022) - This book also provides insight into some of the (often noto-rious) operational risk events that have occurred in the past 10 years, with analysis of the JPMorgan Whale event, the Archegos Credit Suisse event, the UBS and Société Générale unauthorized trading scandals, the reputational risk events related to LIBOR and the recent Australian Banking scandals, the Knight Capital technology misstep and the management of operational risk at the Olympics. The Covid-19 Pandemic's impact on operational risk losses is also explored, along with the effectiveness of preparations for that event
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Authors: Arne Nygaard (2024) - This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses and organizations, equipping both companies and consumers with the knowledge needed to make well-informed decisions that drive positive market transformations. Providing a holistic understanding of sustainable and disruptive change processes for students and professionals, it looks into a spectrum of powerful strategies, ranging from green marketing approaches and segmentation techniques to the nuances of demarketing and green branding.
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Authors: Michael P. Niemira (2023) - "Practical Macroeconomics for Non-Economists provides the tools, the theory, and the empirical understanding of macroeconomics without the heavy lifting of the mathematical and econometric models. This accessible book introduces the building blocks of macroeconomic thinking and challenges the reader to apply these insights to learn why economists say what they do and what guides economic policymakers. Linking actual data to theoretical concepts, it explores competing economic theories, and uncovers some of the key controversies in macroeconomic theory and how different perspectives lead to alternative and vastly different policy recommendations. Key features include: - Coverage of all the key macroeconomic topics, such as GDP, inflation, unemployment, output and productivity, busine...
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Authors: A. Karim Feroz (2024) - "This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement chal...
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Authors: N. Gregory Mankiw (2023) - Cung cấp những kiến thức đại cương về kinh tế vĩ mô như: nguyên lý của kinh tế học, cung và cầu, thặng dịch tiêu dùng và sản xuất, chi phí thuế, thương mại quốc tế, đo lường thu nhập quốc gia, đo lường chi phí sinh hoạt, sản xuất và tăng trưởng, tiết kiệm, đầu tư và hệ thống tài chính, thất nghiệp, lạm phát...
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Authors: N. Gregory Mankiw (2021) - Now you can master the principles of economics with the help of the most popular economics textbook trusted by students worldwide... Using a clear, inviting writing style, this book emphasizes only the material that helps you better understand the world and economy in which you live. You learn to become a more astute participant in today's economy with a strong understanding of both the potential and limits of economic policy. The latest relevant examples bring economic principles to life
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Authors: Robert H. Frank (2021) - Principles of Microeconomics: A Streamlined Approach seeks to promote a deeper understanding of economics by focusing on core concepts to produce economic naturalists through active learning. By eliminating overwhelming detail and focusing on core principles, students from all backgrounds are able to grasp a deeper understanding of economics. Instead of quantitative detail, the focus is on helping students become “economic naturalists,” people who employ basic economic principles to understand and explain the world around them. COVID-19 pandemic content, analysis, and examples further engage students.
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Authors: N.Gregory Mankiw (2023) - Đây là lần đầu tiên cuốn sách Kinh tế học của Tác giả N.Gregory Mankiw được dịch sang Tiếng Việt và phát hành tại Việt Nam. Về nội dung 2 cuốn sách, với các khái niệm phổ biến và khái quát nhất về kinh tế vi mô và vĩ mô cũng như những giải thích về các cơ chế hoạt động của nền kinh tế, bộ giáo trình bao gồm 16 phần cung cấp cho người đọc các kiến thức khá toàn diện và chuyên sâu về các nguyên lý kinh tế học như các lý thuyết cổ điển, các lý thuyết về phát triển: nền kinh tế trong dài hạn, các lý thuyết về vòng tròn kinh tế: nền kinh tế trong ngắn hạn, các yếu tố vi mô ẩn sau kinh tế vĩ mô, các tranh luận về chính sách vĩ mô
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Authors: David Shapiro (2022) - "Principles of Macroeconomics 3e covers the scope and sequence of most one semester introductory macroeconomics courses. The third edition takes a balanced approach to the theory and application of macroeconomics concepts. The text uses conversational language and ample illustrations to explore economic theories, and provides a wide array of examples using both fictional and real-world scenarios. The third edition has been carefully and thoroughly updated to reflect current data and understanding, as well as to provide a deeper background in diverse contributors and their impacts on economic thought and analysis. For example, the third edition highlights the research and views of a broader group of economists. Brief references and deeply explored socio-political examples have also b...
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