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Authors: Annmarie Hanlon (2019) - The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor's guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing
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Authors: Jay Kandampully (2024) - This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience. This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and ex...
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Authors: Eddie Davila (2020) - This textbook walks you through the key terms and topics needed to understand the language of supply chain management in the corporate environment. Primary topics covered include procurement, inventory management, logistics, operations, supply chain integration, waiting line management, global supply chain management, social responsibility, business processes, project management, measuring performance, and quality management.
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Authors: Hayden Van Der Post (2024) - The year 2024 marks a pivotal moment in quantitative finance, and "Financial Analyst" is at the forefront, offering a comprehensive, applied guide that is meticulously designed to meet the needs of today’s financial analysts. Its real-world case studies, practical examples, and the latest research findings make it a cutting-edge resource for understanding and applying quantitative finance techniques.
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Authors: Susan Rose (2024) - This book explains the design, selection, development and implementation of appropriate research strategies in different management contexts and disciplines, providing practical guidance to the new researcher in carrying out ethical and inclusive research in today's organizational and business environments, whilst also introducing a range of research methods and techniques. Each chapter includes learning outcomes and in-chapter call out boxes with real-life research examples to illustrate concepts and provide basis for discussion, as well as 'next steps' activities to help readers apply the content to their own live research projects. This second edition has been updated throughout to include: enhanced pedagogical features such as discussion questions and online quizzes new internat...
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Authors: International Conference on Business and Technology; Bahaaeddin Alareeni (2024) - This book proceedings addresses a crucial gap in understanding the impact of technology on Business Model Innovation (BMI). It emphasizes the need for further research to explore the intricate relationship between technology and BMI, focusing on opportunities and challenges. By delving into how technology influences emerging business model innovations and enhances operational efficiency, the publication aims to advance knowledge.
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Authors: Colin Turner (2024) - This is the third edition of the widely respected text International Business which offers a comprehensive, yet critical overview of the phenomenon of globalization and it's impacts of key aspects of the business environment as it fundamentally alters corporate strategy. This updated edition covers the core international business topics and themes, including multinationals, internationalization, and international market entry as well as a new focus on risk, business models and hyperglobalization. With dedicated chapters on the role on non-market actors in international business, the book provides a multi-disciplinary worldview for readers. Featuring a wealth of case studies and pedagogy, the new edition examines the rise of India and China as well as growing levels of risk within th...
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Authors: Francisco J. Martínez-López (2023) - The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used
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Authors: Ronit Ghose (2024) - Cryptocurrency. DeFi. Web3. Fintech. The Metaverse. AI. The future of money is here.The world of money is rapidly changing, but what does it all really mean? Exploring key developments such as blockchain, DeFi, AI and the metaverse, the book brings these technical topics to vivid life via narrative deep dives into selected founders and their companies.Spanning multiple geographies from London to Lagos, via Ahmedabad, Dubai, Hong Kong, Karachi and more, Future Money pulls together the story how money is changing in the internet era. Written in jargon-free language, this book clearly provides an understanding of new technologies, showcases the democratization of financial access and presents a vision of the digital future of money, finance and culture.Delivered by one of the world's l...
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Authors: Agustin Rubini (2024) - Master the dynamic world of financial technology with Fintech in a Flash, Fourth Edition - your definitive guide to managing and optimizing your online finances and staying ahead of the curve in an era where digital finance is reshaping our lives. As global investment in fintech soars and startups reach new heights, understanding this sector is more crucial than ever.
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