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Authors: Pearce, Joseph (2014) - The wisdom of the ages, the perennial truths that have guided humanity throughout its history, serves as a constant reminder to each new generation of the limits to human ambition. But if this wisdom is a warning, it is also a battle cry. Schumacher saw that we needed to relearn the beauty of smallness, of human-scale technology and environments. It was no coincidence that his book was subtitled Economics as if People Mattered.
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Authors: Spilker, Brian (2023) - The breadth of the topical coverage, the storyline approach to presenting the material, the emphasis on the tax and non-tax consequences of multiple parties involved in transactions, and the integration of financial and tax accounting topics make this book ideal for the modern tax curriculum.
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Authors: Bùi Kim Yến (2008) - Giới thiệu các nguyên tắc phân tích, lựa chọn chứng khoán qua hai dạng phân tích cơ bản và phân tích kĩ thuật. Cung cấp những kiến thức cơ bản nhằm xây dựng, đánh giá danh mục đầu tư tối ưu trên nền tảng lý thuyết Markowitz, lý thuyết thị trường hiệu quả, tài chính hành vi. Công cụ, giao dịch và định giá chứng khoán phái sinh, các chiến lược đầu tư, phòng hộ rủi ro... Cuối mỗi chương có kèm bài tập thực hành
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Authors: Huỳnh Vĩnh Sơn (2019) - Gồm những chia sẻ từ trải nghiệm và kinh nghiệm của tác giả về ngành công nghiệp quảng cáo, đồng thời đưa ra lời khuyên giúp bạn chống chọi với áp lực của nghề và luôn giữ lửa sáng tạo trong nghề quảng cáo
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Authors: Giancarlo Bigi (2019) - This book considers a range of problems in operations research, which are formulated through various mathematical models such as complementarity, variational inequalities, multiobjective optimization, fixed point problems, noncooperative games and inverse optimization. Moreover, the book subsumes all these models under a common structure that allows them to be formulated in a unique format: the Ky Fan inequality. It subsequently focuses on this unifying equilibrium format, providing a comprehensive overview of the main theoretical results and solution algorithms, together with a wealth of applications and numerical examples. Particular emphasis is placed on the role of nonlinear optimization techniques - e.g. convex optimization, nonsmooth calculus, proximal point and descent algori...
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Authors: PR Smith (2024) - "Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding...
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Authors: Robert W. Lucas (2023) - Customer Service 8e addresses many market changes such as the impact of the COVID-19 pandemic, working in remote teams and greater focus on customers with disabilities with featuring several companies such as Amazon, Target, American Express and Chipotle. Students will practice putting concepts into action through our integration digital learning platform, Connect. Connect provides revised case analyses that challenge students to apply what they've learned to real-world scenarios featuring companies such as Zappos, Ben & Jerry's, and Southwest Airlines. Additionally, Connect has role-playing application-based activities to help students demonstrate understanding of the key elements that will make customer interactions more successful and revised Language Toolkits geared toward helpi...
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Authors: Ray Brown (2023) - Real Estate Investing All-in-One For Dummies will show new and seasoned real estate investors how to make smart decisions. With seven books in one, this complete resource will teach you how to purchase real estate, flip houses, invest in commercial real estate and foreclosures, sell your house, buy real estate internationally, and more. We even explain the ins and outs of short-term rentals like Airbnb, so all your passive income options are covered. With this book, you can start investing in real estate quickly and easily, thanks to user-friendly information and expert tips that will help you avoid costly mistakes. It's your one-stop resource for all things real estate
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Authors: Gary Rees (2023) - "Strategic People Management and Development maps to the CIPD Level 7 module 'People Management and Development strategies for performance'. It focuses on the need for evidence-based and outcome-driven practice in the people profession and explains how HR and Learning and Development (L&D) professionals can create value and drive performance in an organisation. It provides a thorough grounding in the theory and practice of how to lead and manage employees and effectively develop a workforce as well as extensive coverage of how to ensure professionalism and ethical behaviour in the people function. This book also includes discussion of organisation development and how high-performance work practices drive positive organisational and employee outcomes. This book also includes practica...
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Authors: Martha Golensky (2020) - Nonprofit organizations need smart, informed managers. This comprehensive introductory textbook aims to expose students to the range of responsibilities expected from modern nonprofit organizations and their boards, executive management, frontline staff, and community volunteers.
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