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  • Sách/Book


  • Authors: Barnes, Marcia (2023)

  • In Here We Grow, you'll learn how to build scalable and repeatable marketing programs that result in transformational change - whatever that may look like for your business. Along the way, you'll get to know Marcia Barnes, founder and CEO of Valve+Meter Performance Marketing and her personal story of transformation that took her from poor beginnings to building a marketing methodology that grew one company's annual revenue from $2 million to $440 million.

  • Khác/Other


  • Authors: Christina L. Davis (2020)

  • This chapter examines Japanese trade policy to explain how economic interests and domestic political institutions have supported the resilience of free trade policies in Japan. The mercantilist ideas and the reactive state model of past years have been replaced by strong support of free trade and Kantei diplomacy to lead in setting rules for the trade regime complex. Once dependent on the United States and mired in bilateral trade friction, Japan has emerged as an active supporter of engagement with China and pursuit of free trade agreements alongside continued commitment to the multilateral rules. Japanese-style trade adjustment and the slow path to liberalization served to balance economic efficiency with political stability as the government has supported narrow interests ...

  • Sách/Book


  • Authors: Wang, Cheng Lu (2023)

  • This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc

  • Sách/Book


  • Authors: Saura, Jose Ramon (2023)

  • The rapid growth of technological developments on the Internet has led many companies to adapt their business to the digital ecosystem and implement new methods and techniques not only to improve the users' experience but also to improve their analytical strategies. What is more, due to the accelerated interconnected world, the amount of information shared on the Internet has widely increased, hence, this allows companies to gather useful data so they can obtain a competitive advantage from it

  • Sách/Book


  • Authors: Laurent L. Jacque (2020)

  • Provides simple decision rules and "how to do" answers to key managerial issues. Cross-border Mergers & Acquisitions, Project Finance, Islamic Finance, Asian Banking & Finance are completely new chapters that no other textbooks currently cover. Accompanied with a comprehensive instructor support package which includes case studies, an Instructor's Manual, PowerPoint slides, Multiple Choice Questions and more.

  • Sách/Book


  • Authors: Stephen Graw (2021)

  • This edition provides a completely up-to-date and enhanced coverage of the law of contract with a continued emphasis on explaining how the courts apply the law in practice in the cases before them. It remains an easy to read, easy to understand text and reference book

  • Sách/Book


  • Authors: Nguyễn Như Bình (2009)

  • Trình bày một số vấn đề về thể chế thương mại quốc tế có tính thời sự và liên quan trực tiếp đến kinh tế thương mại của Việt Nam như: Hội nhập kinh tế quốc tế, tổ chức thương mại thế giới, sở hữu trí tuệ, thể chế thương mại của hiệp hội các quốc gia Đông Nam Á...

  • Sách/Book


  • Authors: Vũ Kim Dũng (2013)

  • Tìm hiểu các vấn đề chung về tiền tệ, lãi suất, các tổ chức tài chính, quá trình cung ứng tiền tệ, ngân hàng trung ương và chính sách tiền tệ, tài chính quốc tế và tiền tệ trong nền kinh tế.

  • Sách/Book


  • Authors: Brealey, Richard A (2022)

  • The latest edition in the Principles of Corporate Finance dynasty, the 14th edition continues in its tradition of showing how theory applies to the very practical problems and decisions faced by financial managers. Looking at what financial managers do and why, the book aims to give readers a solid understanding of theory so that they know what questions to ask when times change and new problems need to be analyzed, eventually standing as a reference and a guide to help them make financial decisions, not just study them.