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  • Sách/Book

  • Strategic Integrated Marketing Communications

    • Authors: Percy, Larry (2023)

  • The 4th edition of this classic textbook has been fully updated throughout, and includes: Updated and expanded coverage of digital media, including issues relating to privacy and media strategy. New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing. Extended content on international advertising and shared cultural values.The introduction of a channels-based typology of marketing communication.Updated international examples and case studies throughout.
  • Sách/Book

  • Marketing analytics : a machine learning approach

    • Authors: Mansurali, A (2023)

  • With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics
  • Sách/Book

  • Relationship economics : transform your most valuable business contacts into personal and professional success

    • Authors: Nour, David (2023)

  • A revised and updated guide to bridging relationship creation with relationship capitalization Relationship Economics isn't about taking advantage of friends or coworkers to get ahead. It's about prioritizing and maximizing a unique return on strategic relationships to fuel unprecedented growth. Based on the author's global speaking and consulting engagements, Relationship Economics reveals that success comes from investing in people for extraordinary returns
  • Sách/Book

  • Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future

    • Authors: Barnes, Marcia (2023)

  • In Here We Grow, you'll learn how to build scalable and repeatable marketing programs that result in transformational change - whatever that may look like for your business. Along the way, you'll get to know Marcia Barnes, founder and CEO of Valve+Meter Performance Marketing and her personal story of transformation that took her from poor beginnings to building a marketing methodology that grew one company's annual revenue from $2 million to $440 million.
  • Khác/Other

  • Japanese Trade Policy Chapter for inclusion

    • Authors: Christina L. Davis (2020)

  • This chapter examines Japanese trade policy to explain how economic interests and domestic political institutions have supported the resilience of free trade policies in Japan. The mercantilist ideas and the reactive state model of past years have been replaced by strong support of free trade and Kantei diplomacy to lead in setting rules for the trade regime complex. Once dependent on the United States and mired in bilateral trade friction, Japan has emerged as an active supporter of engagement with China and pursuit of free trade agreements alongside continued commitment to the multilateral rules. Japanese-style trade adjustment and the slow path to liberalization served to balance economic efficiency with political stability as the government has supported narrow interests ...
  • Sách/Book

  • The Palgrave Handbook of Interactive Marketing

    • Authors: Wang, Cheng Lu (2023)

  • This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc
  • Sách/Book

  • Big data marketing strategies for superior customer experience

    • Authors: Saura, Jose Ramon (2023)

  • The rapid growth of technological developments on the Internet has led many companies to adapt their business to the digital ecosystem and implement new methods and techniques not only to improve the users' experience but also to improve their analytical strategies. What is more, due to the accelerated interconnected world, the amount of information shared on the Internet has widely increased, hence, this allows companies to gather useful data so they can obtain a competitive advantage from it
  • Sách/Book

  • International corporate finance : value creation with currency derivatives in global capital markets

    • Authors: Laurent L. Jacque (2020)

  • Provides simple decision rules and "how to do" answers to key managerial issues. Cross-border Mergers & Acquisitions, Project Finance, Islamic Finance, Asian Banking & Finance are completely new chapters that no other textbooks currently cover. Accompanied with a comprehensive instructor support package which includes case studies, an Instructor's Manual, PowerPoint slides, Multiple Choice Questions and more.
  • Sách/Book

  • An Introduction to the Law of Contract

    • Authors: Stephen Graw (2021)

  • This edition provides a completely up-to-date and enhanced coverage of the law of contract with a continued emphasis on explaining how the courts apply the law in practice in the cases before them. It remains an easy to read, easy to understand text and reference book
  • Sách/Book

  • Thể chế thương mại quốc tế

    • Authors: Nguyễn Như Bình (2009)

  • Trình bày một số vấn đề về thể chế thương mại quốc tế có tính thời sự và liên quan trực tiếp đến kinh tế thương mại của Việt Nam như: Hội nhập kinh tế quốc tế, tổ chức thương mại thế giới, sở hữu trí tuệ, thể chế thương mại của hiệp hội các quốc gia Đông Nam Á...