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  • Sách/Book

  • Research methods for business students

    • Authors: Saunders, M. N. K (2023)

  • Research Methods for Business Students introduces a range of features, including a glossary of terms, case studies and articles, and self-study prompts that will encourage your students to apply what they have learned to their own research project.
  • Sách/Book

  • Accounting and finance : an introduction

    • Authors: McLaney, E. J (2020)

  • We recognise that most readers will not have studied accounting or finance before, and we have therefore tried to write in a concise and accessible style, minimising the use of technical jargon. We have also tried to introduce topics gradually, explaining everything as we go. Where technical terminology is unavoidable we try to provide clear explanations"--
  • Sách/Book

  • Developing Management Skills

    • Authors: Whetten, David (2020)

  • The 10th Edition features contemporary examples, new skill assessments and cases, updated research, and tangible, relevant goals for students to work toward. By focusing on the essential skills for success, students will be able to see what managers actually “do,” and how they transform those management concepts into practical, actionable techniques.
  • Sách/Book

  • Essentials of MIS Jane

    • Authors: Laudon, Kenneth (2023)

  • The 15th Edition features several new cases across the book and integrates new examples of today's companies using IT applications. New and expanded topics include blockchain and sustainability, the impact of the coronavirus pandemic on business uses of IS, and IS goals for Environmental, Social and Governance leadership (ESG).
  • Sách/Book

  • Practice-Oriented Marketing: Basics – Instruments – Case Studies

    • Authors: Kreutzer, Ralf T (2023)

  • This book introduces the fundamentals of marketing and is consistently oriented to the following guiding ideas: Ensuring a consistent transfer of theoretical approaches into practical implementations throughout all chapters. Integration of a variety of examples in order to make marketing directly comprehensible at all times.Clear presentation of goals, strategies, instruments and psychological explanations of marketing. A marketing book that has been consistently developed with and for its target group.
  • Sách/Book

  • Fundamentals of strategy

    • Authors: Whittington, Richard (2021)

  • Fundamentals of Strategy builds on the established strengths of Exploring Strategy, proven over twelve best-selling editions. A range of in-text features and supplementary resources have been developed to enable you and your students to gain maximum added value to the teaching and learning of strategy"--
  • Sách/Book

  • Fuelling the World Economy: Seaports, Coal, and Oil Markets

    • Authors: Hidalgo, Daniel Castillo (2023)

  • This book explores the functioning of coal markets and their influence on ports and maritime economics since the second half of the nineteenth century. Each chapter includes case studies from different parts of the world, explaining the role played by coal in the expansion of the shipping industry.
  • Sách/Book

  • International Business: A Managerial Perspective

    • Authors: Griffin, Ricky (2019)

  • The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.
  • Sách/Book

  • Statistics for Business and Economics Paul

    • Authors: Newbold, Paul (2022)

  • Statistics for Business and Economics enables readers to conduct serious analysis of applied problems rather than running simple “canned” applications. This text is also at a mathematically higher level than most business statistics texts and provides readers with the knowledge they need to become stronger analysts for future managerial positions.