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  • Book


  • Tác giả : Stephen Gong (2018)

  • The book breaks new ground, combining the expertise of leading authorities to analyze and navigate the funding components for these critical transportation functions. As the international logistics and supply chain transportation fields have recently received heavy investments, this research and the theory behind it provide a timely update on risk management, finance and legal and environmental impacts.

  • Book


  • Tác giả : Houda Derbel (2020)

  • This book presents recent work that analyzes general issues of green logistics and smart cities. The contributed chapters consider operating models with important ecological, economic, and social objectives.

  • Book


  • Tác giả : Bert Rosenbloom (2013)

  • Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

  • Book


  • Tác giả : Jonathan Gruber (2011)

  • It was the first text written from the ground up to reflect current realities of public finance, enhancing its survey of traditional topics with an emphasis on empirical work and coverage of transfer programs and social insurance.

  • Book


  • Tác giả : David A. DeCenzo (2016)

  • The authors provide a strong foundation of essential elements of Human Resource Management as well as a clear understanding of how Human Resource Management links with business strategy. Through practical applications, the authors illustrate the importance of employees on every level of the organization, helping students understand HRM elements such as recruitment, training, motivation, retention, safety, the legal environment, and how they support successful business strategies.

  • Book


  • Tác giả : Thomas T. Nagle (2017)

  • The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.

  • Book


  • Tác giả : Jonathan Berk (2019)

  • Corporate Finance, 5th Edition blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. Students have the opportunity to practice finance to learn finance by solving quantitative business problems like those faced by today s professionals. With built-in resources to help students master the core concepts, students develop the tools they need to make sound financial decisions in their careers.

  • Book


  • Tác giả : - (2018)

  • Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.