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Results 1271-1280 of 1296 (Search time: 0.005 seconds).
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  • Sách/Book

  • Principles of macroeconomics

    • Authors: Mankiw, N. Gregory (2021)

  • This book emphasizes only the material and latest relevant examples that help you better understand the world and economy in which you live and become a more astute participant in today's economy with a strong understanding of both the potential and limits of economic policy
  • Sách/Book

  • Critical thinking, idea innovation, and creativity

    • Authors: McCuen, Richard H (2023)

  • Using topics of critical and creative thinking, Critical Thinking, Idea Innovation, and Creativity discusses methods of solving complex problems, demonstrates the benefits of using the methods of imaginative thinking, identifies ways to overcome problems and inhibitors such as a lack of confidence, provides guidelines for assessing creative experiences, and encourages the application of the methods to leadership, research, and decision making
  • Sách/Book

  • Customer relationship management : how to develop and execute a CRM strategy

    • Authors: Pearce, Michael (2021)

  • The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.
  • Sách/Book

  • Marketing for small B2B businesses : how content creates marketing muscle and powers traditional and digital marketing

    • Authors: Schulkind, Andrew (2022)

  • What You'll Learn: - Build a website that serves as the hub of your marketing - Establish a content promotion plan that puts your content in front of the right audience - Develop strategies and tactical plans for finding the channels best suited to your message such as social media and email marketing - Create effective content in a timely manner with the resources you have available - Track what is working and what needs improvement via an analytics platform to consistently produce strong marketing returns
  • Sách/Book

  • Sales management : analysis and decision making

    • Authors: Ingram, Thomas N (2024)

  • The new eleventh edition includes: Emphasis on data-driven decision making, ethics, the use of artificial intelligence, the customer experience, leadership, sales enablement technology and new communication technologies; Updated end-of-chapter cases with application questions and role plays, along with skill-building experiential exercises with discovery investigations and focused role plays, which place students in the role of sales manager; Updated ethical dilemmas for students to practice ethical decision making; Revised 'Sales Management in Action' boxes; Multiple vignettes embedded in each chapter featuring sales management professionals and well-known companies discussing key topics from that chapter.
  • Sách/Book

  • Business Marketing Management : B2B

    • Authors: Hutt, Michael D (2024)

  • Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes.
  • Sách/Book

  • Investments

    • Authors: Bodie, Zvi (2024)

  • The common unifying theme is that securitymarkets are nearly efficient, meaning that most securities are priced appropriately given their risk and return attributes. Investments is alsoorganized around several important themes: The central theme is the near informational-efficiency of well-developed security markets and the general awareness that competitive markets do not offer "free lunches" to participants. A second theme is the risk–return trade-off. Also, this text places great emphasis on asset allocation. Finally, this text offers a broad and deep treatment of futures, options, and other derivative security markets.
  • Sách/Book

  • Investments

    • Authors: Bodie, Zvi (2021)

  • Investments is also organized around several important themes: The central theme is the near-informational-efficiency of well-developed security markets and the general awareness that competitive markets do not offer "free lunches" to participants. A second theme is the risk-return trade-off. Also, this text places great emphasis on asset allocation. Finally, this text offers a broad and deep treatment of futures, options, and other derivative security markets