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  • Sách/Book

  • Accounting Information Systems

    • Authors: Vernon Richardson (2021)

  • Accounting Information Systems 3e covers the four roles for accountants with respect to information technology: users of technology and information systems, managers of users of technology, designers of information systems, and evaluators of information systems. Accountants must understand the organization and how organizational processes generate information important to management. The focus of Accounting Information Systems 3e is on the accountant's role as a business analyst in solving business problems by database modeling, database design, and business process modeling. Unlike other texts that provide a broad survey of AIS related topics, this text concentrates on developing practical business analysis skills through real-world examples, problems, and projects. Whether you are...
  • Sách/Book

  • Selling and sales management

    • Authors: David Jobber (2019)

  • This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management
  • Sách/Book

  • Test Bank to Accompany Computers Data and Processing

    • Authors: Harvey M. Deitel (1985)

  • Ngân hàng câu hỏi trắc nghiệm có hơn 4000 câu hỏi trả lời ngắn bao gồm đầy đủ các lĩnh vực thông thường các chủ đề và bài học bổ sung về Máy tính và Xử lý dữ liệu
  • Sách/Book

  • Digital content marketing : creating value in practice

    • Authors: Agata Krowinska (2024)

  • Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software.
  • Sách/Book

  • Marketing channel strategy : an omni-channel approach

    • Authors: Robert W. Palmatier (2020)

  • The book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.
  • Sách/Book

  • Essentials of supply chain management

    • Authors: Michael H. Hugos (2024)

  • This practical guide describes how the supply chain operates and discusses the issues and techniques that are relevant for companies seeking to improve the management of their supply chains. This easy-to-use guide contains tips and techniques for maximizing supply chain innovation strategies, as well as real-world examples. This new edition will: Include new and updated Executive Insights Discuss the updated SCOR model (Supply-chain operations reference model is a process reference model developed and endorsed by the Supply-Chain Council as the cross-industry, standard diagnostic tool for supply chain management) Add new chapter on Supply Chain Resilience and Risk Management Completely update Chapter 10 and renamed to "The Promise of Real-Time and Sustainable Supply Chains
  • Sách/Book

  • Fundamentals of corporate finance

    • Authors: Richard A. Brealey (2023)

  • Fundamentals of Corporate Finance, 11th edition, is an introduction to corporate finance focusing on how companies invest in real assets, how they raise the money to pay for the investments, and how those assets ultimately affect the firm's value. It also provides a broad overview of the financial landscape. The book offers a framework for systematically thinking about most of the important financial problems that both firms and individuals are likely to confront: financial management is important, interesting, and challenging.
  • Sách/Book

  • Essentials of negotiation

    • Authors: Roy J Lewicki (2024)

  • Essentials of Negotiation is a condensed version of the main text, Negotiation. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. Several chapters from the main text have been condensed for this volume. These condensed chapters have shifted from a more research-oriented focus to a more fundamental focus on issues such as critical negotiation sub processes, multiparty negotiations, and the influence of international and cross-cultural differences on the negotiation process
  • Sách/Book

  • Strategic brand management

    • Authors: - (2024)

  • Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today’s consumers