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Authors: - (2024) - Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today’s consumers
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Authors: Kenneth A. Adams (2018) - This manual’s focus remains how to express contract terms in prose that is free of the archaisms, redundancies, ambiguities, and other problems that afflict traditional contract language. With exceptional analysis and an unmatched level of practical detail, Mr. Adams highlights common sources of confusion and recommends clearer and more concise alternatives. This manual is organized to facilitate easy reference, and it illustrates its analysis with numerous examples. Consult it to save time in drafting and negotiation and to reduce the risk of dispute.
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Authors: Richard A. Brealey (2023) - Fundamentals of Corporate Finance, 11th edition, is an introduction to corporate finance focusing on how companies invest in real assets, how they raise the money to pay for the investments, and how those assets ultimately affect the firm's value. It also provides a broad overview of the financial landscape. The book offers a framework for systematically thinking about most of the important financial problems that both firms and individuals are likely to confront: financial management is important, interesting, and challenging.
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Authors: Hennie Van Greuning (2020) - Many models exist for analyzing risk of banks and other corporate entities. This publication aims to complement existing methodologies by establishing a comprehensive framework for the assessment of banks, not only by using financial data but also by considering corporate governance. It takes as axiomatic that each of the key players in the corporate governance process (such as shareholders, directors, executive managers, and internal and external auditors) is responsible for some component of financial and operational risk management. This fourth edition of Analyzing Banking Risk remains faithful to the objectives of the original. The additions include new capital and financial risk management aspects, such as Basel III capital adequacy aspects, as well as the new operational risk ...
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Authors: Agata Krowinska (2024) - Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software.
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Authors: Ulrich Bindseil (2021) - This open access book gives a concise introduction to the practical implementation of monetary policy by modern central banks. It describes the conventional instruments used in advanced economies and the unconventional instruments that have been widely adopted since the financial crisis of 2007–2008.
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Authors: Joshua Rosenbaum (2018) - Investment Banking: Valuation, LBOs, M&A, and IPOs, 3rd Edition is a highly accessible and authoritative book written by investment bankers that explains how to perform the valuation work and financial analysis at the core of Wall Street – comparable companies, precedent transactions, DCF, LBO, M&A analysis...and now IPO analytics and valuation. Using a step-by-step, how-to approach for each methodology, the authors build a chronological knowledge base and define key terms, financial concepts, and processes throughout the book
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Authors: Michael H. Hugos (2024) - This practical guide describes how the supply chain operates and discusses the issues and techniques that are relevant for companies seeking to improve the management of their supply chains. This easy-to-use guide contains tips and techniques for maximizing supply chain innovation strategies, as well as real-world examples. This new edition will: Include new and updated Executive Insights Discuss the updated SCOR model (Supply-chain operations reference model is a process reference model developed and endorsed by the Supply-Chain Council as the cross-industry, standard diagnostic tool for supply chain management) Add new chapter on Supply Chain Resilience and Risk Management Completely update Chapter 10 and renamed to "The Promise of Real-Time and Sustainable Supply Chains
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Authors: David Jobber (2019) - This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management
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Authors: Richard M. Steers (2020) - This new edition pairs a richly illustrated text with management applications, key concepts, discussion questions, web-based cases and skill-building exercises aimed at current and aspiring managers. Each chapter is accompanied by a Manager's Notebook highlighting field strategies and encouraging students to develop multicultural competence that will be highly valued by future employers.
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