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  • Sách/Book

  • Social media marketing 2021-22

    • Authors: - (2021)

  • The rich digital landscape puts the whole world at our fingertips. THough with this power comes a certain responsibility. A drive to do it right. This isn't just any marketing book. It's the only guide you'll ever need to navigate modern marketing. In this concise book we cover everything you would ever need to know about social media marketing. We take you right from beginner level to mastery over the entire subject. No experience is required to get value out of this book. Just a willingness to learn
  • Sách/Book

  • Corporate finance : economic foundations and financial modeling

    • Authors: Michelle R. Clayman (2022)

  • The book that fills the practitioner need for a distillation of the most important tools and concepts of corporate finance. In today's competitive business environment, companies must find innovative ways to enable rapid and sustainable growth not just to survive, but to thrive
  • Sách/Book

  • Essentials of strategic management : the quest for competitive advantage

    • Authors: John Gamble (2021)

  • The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-tothe-point discussions, timely examples, and a writing style that captures the interest of students. While this edition retains the 10-chapter structure of the prior edition, every chapter has been reexamined, refined, and refreshed. New content has been added to keep the material in line with the latest developments in the theory and practice of strategic management.
  • Sách/Book

  • Principles of microeconomics : an integrative approach

    • Authors: Martin Kolmar (2022)

  • This textbook provides a comprehensive and unique introduction to modern microeconomics. It adopts an integrative approach, positioning the main findings of economics in a broader context. It critically reflects on theories from a philosophical standpoint and compares them to approaches found in the social sciences, while at the same time highlighting the implications for the design of legal systems and business practices.
  • Sách/Book

  • Risk assessment : a practical guide to assessing operational risks

    • Authors: Georgi Popov (2016)

  • Covers the fundamentals of risk assessment and emphasizes taking a practical approach in the application of the techniques -Written as a primer for students and employed safety professionals covering the fundamentals of risk assessment and emphasizing a practical approach in the application of the techniques -Each chapter is developed as a stand-alone essay, making it easier to cover a subject -Includes interactive exercises, links, videos, and downloadable risk assessment tools -Addresses criteria prescribed by the Accreditation Board for Engineering and Technology (ABET) for safety programs
  • Sách/Book

  • Research methodologies for business management

    • Authors: Vanessa Ratten (2023)

  • "Most existing research methodologies texts take a more general approach or are edited books of previously published articles or chapters written by different authors. This book, written by a business management scholar, covers the fundamentals of business management research and its methodologies in a seamless, unified manner. The book offers up-date methodologies and accessible explanations of the research process. It starts with advances in business management research methodology and gives a thorough overview on the different levels of analysis in the field. It builds upon the knowledge by examining both qualitative and quantitative research methodologies in the context of business management. It also goes over the use of machine learning and other technological advances like AI...
  • Sách/Book

  • Leadership in organizations : there is a difference between leaders and managers

    • Authors: David I. Bertocci (2009)

  • Leadership in Organizations is the first in a series of three books . This first book introduces concepts, theories, and principles of leadership across a broad spectrum and is intended for students in online courses on leadership, management, and business. A signature theme of the book is the distinction between leadership and management. This book presents a real-world view to help students learn to recognize the dynamics of leadership theory in operation so that they can begin to apply these principles to situations in their work environments
  • Sách/Book

  • Prices and quantities : fundamentals of microeconomics

    • Authors: Rakesh V. Vohra. (2022)

  • Rakesh V. Vohra offers a unique approach to intermediate microeconomics that reverses the conventional order of topics and provides substantive examples and novel practice problems with solutions. The book is suitable for students taking intermediate microeconomics worldwide in economics programs or in M.B.A. programs.