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Authors: Thomas Fotiadis (2022) - Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company's viability and success. This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes. Key aspects of Supply Chain Management are discussed in detail, including material handling, unit load, handling systems and equipment, as well as warehousing and transportation, design and packaging. The book then goes on to explore the marketing functions of intangible products (service...
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Authors: Paul Turner (2022) - The Fourth Industrial Revolution will fundamentally alter the way we live, work, and relate to one another. Robotics, AI, neuro-technologies and autonomous vehicles will alter behaviours, relationships, and meaning. In this context, an important question that organizations must ask themselves is how can they adapt their business models and values to compete successfully? In answering this question, this book applies the concept of complementarity to business areas that are often dealt with independently: strategy, leadership, management, talent and engagement.
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Authors: Hayden Van Der Post (2024) - Financial econometrics is the backbone of modern financial theory and practice. It provides the tools and techniques required to make informed decisions, manage risks, and maximize returns. But the vastness of this subject can often be daunting. This book was crafted to demystify these complex concepts and techniques, providing a clear and practical pathway to mastery, all through the versatile and powerful lens of Python.
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Authors: Rajesh Sinha (2022) - "In this book, CEOs, CFOs, CIOs and Chief Digital Officers of organizations who have embarked on the journey of digital transformation but have not been able to fully realize the benefits will gain insights on aligning their existing investment with newer initiatives, as well as develop a proper roadmap for their digital future. Through the plans and actions of real-life examples of those who have attempted and achieved digital acceleration on their own or in client organizations, readers will learn the proper methods of creating multiple digital accelerators, how to culturally align to new agile ways of delivering rapid solutions, and become aware of new mantras of the API economy which can place digital strategy as the champion of today's successful business. Readers will learn ho...
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Authors: Maciej Duszczyk (2019) - By looking at case studies from around Europe, this book focuses the impact of the expected labour market security on migration decision-making and will prove invaluable for researchers, leaders and policy makers in the field of politics and migration studies.
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Authors: N. Gregory Mankiw (2020) - The 8th edition continues this approach while lessening the mathematical details without losing rigour. It provides students with a foundation to continue on to advanced work in economics but also speaks to those who may pursue another discipline. Figures in the book have been updated with recent data from Statistics Canada. New “Ask the Experts” boxes feature opinions from the world’s most prominent economists, including topics such as minimum wage impact and trade deals. Mankiw emphasizes big-picture ideas, ensuring students are grounded in the key concepts and principles that every first-year student should know in order to flourish.
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Authors: Robert H. Frank (2022) - lthough many millions of dollars are spent each year on introductory economics instruction in American colleg-es and universities, the return on this investment has been disturbingly low. Studies have shown, for example, that several months after having taken a principles of economics course, former students are no better able to answer simple economics questions than others who never even took the course. Most students, it seems, leave our introductory courses without having learned even the most important basic economic principles
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Authors: Christopher Ragan (2014) - An indispensable reference for students enrolled in any business and economics program, Ragan: Economics builds on a rich legacy of success in teaching and learning. Ragan: Economics provides students with an introduction to the major issues facing the world’s economies, to the methods that economists use to study those issues, and to the policy problems that those issues create.
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Authors: Stephen J Mildenhall (2022) - "In order to make insurance a trade at all, the common premium must be sufficient to compensate the common losses, to pay the expense of management, and to afford such a profit as might have been drawn from an equal capital employed in any common trade. Pricing insurance risk is the last mile of underwriting. It determines which risks are accepted onto the balance sheet and makes an insurer's risk appetite operational. It is critical to successful insurance company management. As the last mile, pricing depends on all that has come before. Actuaries and underwriters have analyzed and classified the risk, trended and developed losses, and on-leveled premiums to pick a best-estimate prospective loss cost. Accountants have allocated fixed and variable expenses. Simulation models place t...
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Authors: A. Ashley (2003) - Shows how to handle enquiries, banking, insurance, personnel, and social correspondence. Improves written style by explaining the language of business correspondence.
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