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Results 1161-1170 of 3602 (Search time: 0.249 seconds).
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  • Sách/Book

  • Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations

    • Authors: Martin Eisend (2019)

  • This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
  • Sách/Book

  • Nguyên lý kế toán Mỹ

    • Authors: Ronald J. Thacker (1994)

  • Hệ thống hoá các kiến thức về nghiên cứu kế toán. Cơ sở hình thành các bộ môn kế toán và minh hoạ chu trình kế toán qua một doanh nghiệp thương mại. Các vấn đề vốn hợp nhất, quản trị kế toán, biến động tài chính, dự toán vốn, thuế thu nhập...
  • Sách/Book

  • Human resource management : gaining a competitive advantage

    • Authors: Raymond Noe; John Hollenbeck (2020)

  • Human Resource Management: Gaining a Competitive Advantage 12e offers comprehensive coverage of HRM concepts that teach students how to strategically overcome challenges and gain competitive advantage in the workplace.
  • Sách/Book

  • Human resource management

    • Authors: Raymond Andrew Noe (2016)

  • Human Resource Management: Gaining a Competitive Advantage was developed to teach students how to strategically overcome challenges within organizations, and gain a competitive advantage for their companies. Its author's teamwork, diverse research, teaching, and consulting experience delivers a learning program strong is depth and breadth, and current in research and practice simply not found in other products.
  • Sách/Book

  • Microeconomics : theory and applications with calculus

    • Authors: Jeffrey M. Perloff (2020)

  • Microeconomics: Theory and Applications with Calculus, 5th Edition remains the premiere microeconomics text to marry formal theory with robust, thoroughly analyzed real-world problems. Intended as an intermediate microeconomics text, Perloff introduces economic theory through a combination of calculus, algebra, and graphs. It then integrates estimated, real-life problems and applications, using a step-by-step approach to demonstrate how microeconomic theory can be applied to solve practical problems and policy issues. Compared with similar texts, the author places greater emphasis on using contemporary theories to analyze markets, so students are prepared to apply economic theory to the latest policy analysis in the field.
  • Sách/Book

  • Microeconomics

    • Authors: David A. Besanko (2020)

  • Microeconomics is a classroom-tested resource for learning the key concepts, essential tools, and applications of microeconomics. This leading textbook enables students to recognize and analyze significant data, patterns, and trends in real markets through its integrated, student-friendly approach to the subject ― providing practice problems, hands-on exercises, illustrative examples, and engaging applications that ground theory firmly in the real world. Each chapter, opening with a set of clearly defined learning goals based on the Bloom Taxonomy, features numerous Learning-by-Doing (LBD) problems, mathematical and graphical data, and varied problem sets focused on current events.
  • Sách/Book

  • Human resource management : a contemporary approach

    • Authors: Julie Beardwell; Amanda Thompson (2017)

  • This highly engaging, bestselling textbook, now in its eighth edition offers a comprehensive examination of contemporary human resource management issues and debates. Aimed at undergraduate, postgraduate and MBA students, this title provides an authoritative source for students of CIPD Advanced qualifications.
  • Sách/Book

  • Managerial Accounting

    • Authors: Carl Warren; William B. Tayler (2020)

  • Provide a solid foundation in managerial accounting fundamentals as you motivate students by demonstrating accounting's importance in business with Warren/Tayler’s MANAGERIAL ACCOUNTING, 15E. Business examples and chapter schemas create meaningful context for readers as the authors clearly demonstrate how each chapter’s content fits into the "big picture." This edition connects fundamental managerial accounting concepts to challenges and successes in real businesses today. In addition, new Certified Management Accountant (CMA) exam questions prepare students for professional success, while Pathways Challenges help readers hone critical-thinking skills.
  • Sách/Book

  • Handbook of the Economics of Marketing

    • Authors: Jean-Pierre Dubé; Peter E. Rossi (2019)

  • Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies.