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  • Sách/Book


  • Authors: David Brennan (2020)

  • Process Industry Economics: Principles, Concepts and Applications, Second Edition, explores the fundamentals of market evaluation, capital and operating cost estimation, and profitability evaluation, along with their implications for process technology evaluation, project development and investment decisions. Sections cover time dependent technology evolution in process plants, including scale development, performance improvement in new and operating plants, and learning related to environmental, safety and sustainability assessments. Influences on capital investment decisions, including capacity planning and environmental considerations are explored and supported by case studies. Finally, the aspects of overall industry performance and drivers are discussed.

  • Sách/Book


  • Authors: Marek Gruszczyński (2020)

  • his book explores new topics in modern research on empirical corporate finance and applied accounting, especially the econometric analysis of microdata. Dubbed “financial microeconometrics” by the author, this concept unites both methodological and applied approaches. The book examines how quantitative methods can be applied in corporate finance and accounting research in order to predict companies getting into financial distress. Presented in a clear and straightforward manner, it also suggests methods for linking corporate governance to financial performance, and discusses what the determinants of accounting disclosures are. Exploring these questions by way of numerous practical examples, this book is intended for researchers, practitioners and students who are not yet familiar wi...

  • Sách/Book


  • Authors: Nguyễn Đình Phan (2005)

  • Cuốn giáo trình Quản trị chất lượng này được hình thành trên cơ sở kế thừa cuốn "Quản lý chất lượng trong tổ chức" được xuất bản năm 2005 do GS.TS. Nguyễn Đình Phan chủ biên. Để đảm bảo tính thời sự và tính mới cho cuốn sách này, các cách tiếp cận mới về quản trị, các chủ đề mới về chất lượng như văn hóa chất lượng đã được cập nhật.... Cuốn sách này được giới thiệu tới bạn đọc như là giáo trình lý thuyết và thực hành đối với ngành quản trị doanh nghiệp nói riêng và ngành quản trị kinh doanh nói chung.

  • Sách/Book


  • Authors: Anjali Awasthi (2020)

  • City logistics planning is vital to improve goods transport in urban areas. It involves consolidation and coordination of goods transport activities to reduce the negative impacts of freight transport on city residents and their environment. The book presents novel and innovative approaches in the area of sustainable city logistics planning and is composed of three volumes. The first volume addresses key problem areas related to city logistics assessment and evaluation, mobility management, vehicle routing, demand management, smart city solutions, sustainable supply chain management, risk management, intelligent transportation systems, delivery location optimization, electricity planning, and transit policy simulation. The second volume is dedicated to electric vehicle charging, sta...

  • Sách/Book


  • Authors: Marco Mazzoli (2020)

  • The birth and death of firms is one of the main features of the business cycle. Yet mainstream DGSE macroeconomic models mostly ignore this phenomenon, thereby excluding any potential impact of economic policy on the probability of the birth and death of firms. Those DGSE models that do allow for this phenomenon do so at the cost of drastic simplifications, which effectively rule out causal links between the strategic interaction of industrial firms and the macroeconomy. This innovative new book develops a bottom-up, agent-based framework that shows how strategic interactions at the level of oligopolistic firms, and even at the level of individuals, affect entire industrial sectors and the equilibrium of the macroeconomy. It will appeal to academic researchers and graduate students ...

  • Sách/Book


  • Authors: Cong Li (2014)

  • This book outlines three fundamental strategies of advertising: standardized, targeted, and individualized. It describes each strategy in detail and discusses the pros and cons of each. The importance of collecting consumer insights and incorporating those insights into advertising messages are also highlighted. Although a few high-technology companies, such as Google, Facebook, and Amazon, are showing success in delivering individualized advertising messages to consumers, this approach (including both personalization and customization) is not suitable for all businesses. No single strategy is absolutely more effective than the others; however, inside you are given a real strategy based on a scrutiny of the value proposition of the business and expectations of consumers.

  • Sách/Book


  • Authors: Mark Tadajewski (2019)

  • It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

  • Sách/Book


  • Authors: Frederic Mishkin (2015)

  • Policy and Practice, Second Edition draws on the rich tapestry of recent economic events to help readers understand the policy issues debated by the media and the public at large during these trying times. Building on his expertise in macroeconomic policy making at the Federal Reserve, author Frederic S. Mishkin provides detailed, step-by-step explanations of all models and highlights the techniques used by policy makers in practic

  • Sách/Book


  • Authors: James Jiambalvo (2020)

  • Accounting, 6th edition helps students develop decision making through incremental analysis and stresses the fact that you Get What You Measure throughout the program. It is designed for a one semester managerial accounting course at both the undergraduate and MBA level.

  • Sách/Book


  • Authors: David G. Collings (2019)

  • This book written by an international team of respected scholars, this updated textbook adopts a critical perspective to examine the core management function of HRM in all its complexity - including its darker sides