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  • Sách/Book

  • Shipping and Logistics Management

    • Authors: Y. H. Venus Lun (2023)

  • This new edition adds a new fifth section with four new chapters that discusses contemporary issues in shipping. The new chapters are related to risk management in shipping, shipping security and safety, environmental and social sustainability, and a review of new technologies in the shipping industry and their future potential.
  • Sách/Book

  • Customer service marketing : managing the customer experience

    • Authors: Torres, Edwin N (2023)

  • This timely book is a comprehensive overview of customer service principles, theories, and practices. It looks at the best practices of service enterprises and the delivery of superior customer service. It also includes classic and contemporary theories relating to the consumers, managers, and their behaviors in organizational setting. The book uses real life applications through examples from business enterprises in various service sectors including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, finance. The book covers important concepts in service design and delivery including customer experiences, peer-to-peer services
  • Sách/Book

  • Visualizing Marketing: From Abstract to Intuitive

    • Authors: Kucuk, S. Umit (2023)

  • This book argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could. Considering the reasons behind this, it also notes that Big Data has relaunched a kind of data glorification and automated procedures that, culturally, marketing has already recognized and overcome at least once.
  • Sách/Book

  • Negotiation preparation in a global world : symptoms of success and failure

    • Authors: Rudd, Jill E (2023)

  • Negotiation Preparation in a Global World guides the reader through a series of issues to consider in building international and intercultural business negotiation skills. It takes the approach of examining failed business negotiations to analyze how improved communication might have led to successful outcomes. Each chapter presents theoretical background related to a communication failure and explores alternative strategies to the situation. This volume is ideal for undergraduate- and graduate-level students studying business, leadership, and organizational development, as well as those new to the global marketplace or interested in learning how to negotiate in the intercultural business arena"--
  • Sách/Book

  • Proceedings of the 6th International Conference on Economic Management and Green Development

    • Authors: Yuan, Chunhui (2023)

  • This proceedings book, together with the conference, looks forward to spark inspirations and promote collaborations. International Conference on Economic Management and Green Development (ICEMGD) is an annual conference aiming at bringing together researchers from the fields of economics, business management, public administration, and green development for the sharing of research methods and theoretical breakthroughs. The proceedings consist of papers accepted by the 6th ICEMGD, which are carefully selected and reviewed by professional reviewers from corresponding research fields and the editing committee of the conference.
  • Sách/Book

  • Mathematical aspects of deep learning

    • Authors: Philipp Grohs (2023)

  • This book presents the current mathematical understanding of deep learning methods from the point of view of the leading experts in the field. It serves both as a starting point for researchers and graduate students in computer science, mathematics, and statistics trying to get into the field and as an invaluable reference for future research
  • Sách/Book

  • Convergence of cloud with AI for big data analytics : foundations and innovation

    • Authors: Danda B. Rawat (2023)

  • This book covers the foundations and applications of cloud computing, AI, and Big Data and analyses their convergence for improved development and services. The 17 chapters of the book masterfully and comprehensively cover the intertwining concepts of artificial intelligence, cloud computing, and big data, all of which have recently emerged as the next-generation paradigms.
  • Sách/Book

  • Current applications of deep learning in cancer diagnostics

    • Authors: Jyotismita Chaki (2023)

  • This book examines deep learning-based approaches in the field of cancer diagnostics, as well as pre-processing techniques which are essential to cancer diagnostics. Topics include: introduction to current applications of deep learning in cancer diagnostics; pre-processing of cancer data using deep learning; review of deep learning techniques in oncology; overview of advanced deep learning techniques in cancer diagnostics; prediction of cancer susceptibility using deep learning techniques; prediction of cancer reoccurrence using deep learning techniques; deep learning techniques to predict the grading of human cancer; different human cancer detection using deep learning techniques; prediction of cancer survival using deep learning techniques; complexity in the use of deep learning i...
  • Sách/Book

  • All in on AI : how smart companies win big with artificial intelligenc

    • Authors: Thomas H. Davenport (2023)

  • If you're curious about the next phase in the implementation of artificial intelligence within companies, or if you're looking to adopt this powerful technology in a more robust way yourself, All-In on AI will give you a rare inside look at what the leading adopters are doing, while providing you with the tools to put AI at the core of everything you do.