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  • Sách/Book

  • Advertising: An integrated marketing communication perspective

    • Authors: George E. Belch (2020)

  • Advertising brings together an author team of highly experienced teachers and industry professionals to produce a learning resource that is both pedagogically sound and reflective of the most current industry practices. This new edition is fully revised to reflect the rapidly evolving advertising industry by beginning from the premise that everything is digital. To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication systems. A third new chapter on Integration and Synergy demonstrates how these tools can be brought together to form a measurable, customer-focused IMC plan.
  • Sách/Book

  • Enterprise risk management : advances on its foundation and practice

    • Authors: Terje Aven (2020)

  • Enterprise Risk Management: Advances on its Foundation and Practice relates the fundamental enterprise risk management (ERM) concepts and current generic risk assessment and management principles that have been influential in redefining the risk field over the last decade. It defines ERM with a particular focus on understanding the nexus between risk, uncertainty, knowledge and performance. The book argues that there is critical need for ERM concepts, principles and methods to adapt to the latest and most influential risk management developments, as there are several issues with outdated ERM theories and practices; problems include the inability to effectively and systematically balance both opportunity and downside performance, or relying too much on narrow probability-based perspe...
  • Sách/Book

  • International marketing

    • Authors: Philip R. Cateora (2020)

  • Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings.
  • Sách/Book

  • Dynamic digital marketing

    • Authors: Dawn McGruer (2020)

  • Work to live or live to work? On average, we spend a third of our lives at work - 90,000 hours, to be exact - yet many of us still struggle to meet our personal goals and achieve financial success. Not anymore! Now you can turn your passion into profit with insights from thought leader, author, public speaker and award-winning Digital Marketing expert, Dawn McGruer. Dynamic Digital Marketing offers readers the ability to increase their online visibility and presence by using the author's 8 Step AWARD WINNING' digital marketing framework. Digital Marketing is at the hub of any business, and this book aims to help you and your business: Overcome obstacles and challenges related to marketing and online visibility and presence Reach your audience, and attract your target market Generate...
  • Sách/Book

  • Curriculum development in nursing education

    • Authors: Iwasiw, Carroll L (2020)

  • "Curriculum Development in Nursing Education, Fourth Edition provides nursing students with the theory and practical ideas necessary to develop an evidence-based, context-relevant, unified curriculum. Throughout the text the authors guide students to develop this type of curriculum with an emphasis on a concept-based curriculum"
  • Sách/Book

  • Deja review. Microbiology and immunology

    • Authors: Chen, Eric M (2020)

  • "This high-yield, rapid-fire Q&A book simulates flashcards in a book to help medical students review microbiology and immunology for their course exams as well as prepare for the USMLE Step 1. It is also a great review for students in basic courses in other health-related programs"--
  • Sách/Book

  • Accounting principles

    • Authors: Weygandt, Jerry J (2020)

  • Revised edition. Includes index. Accounting Principles, 14th Edition provides students with a clear overview of fundamental financial and managerial accounting concepts with a focus on learning the accounting cycle from the sole proprietor perspective. Through a primary review of accounting transactions, integrated real-world examples, and a variety of practice opportunities, students develop a thorough understanding of how to apply accounting principles and techniques in practice.
  • Sách/Book

  • 555 questions in veterinary and tropical parasitology

    • Authors: Elsheikha, Hany (2020)

  • Parasites are a major issue affecting animal and human health, welfare, and economic productivity. This book provides 555 questions to test your knowledge of animal and tropical parasitology, to help you study anywhere, with any amount of time. Key features: Covers the most important and the most neglected parasites in a concise manner. Questions address parasite biology, epidemiology, diagnostics and management, all in relation to animal health. Includes key zoonotic parasites and their impact on human health. Uses multiple choice questions, true or false statements, fill-in-the-blanks, and more, to enable independent learning and self-testing. Provides explanatory answers to aid further revision and study. A self-test resource for veterinary and animal science students that is als...
  • Sách/Book

  • 日本語総まとめＮ３漢字 : 「日本語能力試験」対策

    • Authors: 佐々木仁子 (2020)

  • シリーズ累計120万部のJLPT対策本『日本語総まとめ』 ご好評いただいた特長はそのままに、パワーアップして登場！ 増補改訂版のポイント ① 色つきで見やすさUP ② 模擬試験を追加 ③ ７日目に復習問題を追加 ④ 別冊で正解文の読みを確認可能 『日本語総まとめ』の特徴 ① １日２ページ８週間で完成 ② 身近なテーマ＆イラストで親しみやすい紙面 ③ 英語・中国語・韓国語の3か国語訳付きで、独習も可能 ④ JLPT形式の問題で、試験対策に最適