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  • Sách/Book

  • Principles of microeconomics

    • Authors: Stevenson, Betsey (2019)

  • The authors provide a fresh take on a wide range of principles topics and develop macroeconomics from its microfoundations in an engaging presentation that has drawn enthusiastic reviews from hundreds of instructors and thousands of students in pre-publication class-tests.
  • Sách/Book

  • Focal Points in Negotiation

    • Authors: Schuessler, Rudolf [ (2019)

  • The book establishes this by identifying the numerous different, often decisive, modes in which focal points function in the various phases of complex negotiations. In doing so, it also demonstrates the necessity of a thorough understanding of focal points for mediators, negotiators, and others. A scholarly work in nature, Focal Points in Negotiation is also suitable for use in the classroom and accessible for a multidisciplinary audience.
  • Sách/Book

  • Fundamentals of Human Resource Management

    • Authors: Dessler, Gary (2019)

  • This 5th Edition has been updated with practical personnel techniques, real company examples, and new material on business sustainability. Each chapter touches on important recurring themes in management, including employee engagement tactics, small/global business management, employment law features, and positive employee relations, to help students become stronger and more effective managers.
  • Sách/Book

  • Customer Engagement in Theory and Practice: A Marketing Management Perspective

    • Authors: Żyminkowska, Katarzyna (2019)

  • An insightful read for scholars of consumer behaviour and customer relationship management, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management.
  • Sách/Book

  • International project management

    • Authors: Mohammadian, Hamid Doost (2019)

  • International Project Management will bridge the gap of knowledge and highlight the modern and effective findings related to international project management, value engineering, and multinational cooperation. The author teaches about specifics of international project management and he defines what exactly a project should contain, sharing personal examples as well as models that include all the required steps to reach the set goals.
  • Sách/Book

  • Essentials of strategic management: the quest for competitive advantage

    • Authors: Gamble, John (2019)

  • Essentials of Strategic Management 6 edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style thatcaptures students' interest. It features 10 chapters with 12 tightly linkedcases. The content is solidly mainstream and balanced, mirroring bothinsights of academic thought and real-world strategic management. For yearsstrategy instructors have been shifting from purely text-cases to a text-cases-simulationcourse structure. Two widely used online competitive strategy simulations, TheBusiness Strategy Game and GLO-BUS, are optional companions. Bothsimulations are closely linked to the content
  • Sách/Book

  • Financial and managerial accounting

    • Authors: Warren, Carl S (2019)

  • This leading book's business examples provide a meaningful context as they demonstrate how each chapter�s content fits into the big picture. The authors clearly connect fundamental accounting concepts to real businesses today. For example, each chapter begins with a real-world company opener that is linked to applicable content throughout the chapter.