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  • Sách/Book

  • Business Result Pre- Intermediate: teacher's book

    • Authors: Rachel Appleby (2018)

  • This section not only provides information on the teaching points covered in the unit, but also offers some background information on the main business theme of the unit and its importance in the current business world. If you are less familiar with the world of business, you will find this section especially helpful to read before starting a unit.
  • Sách/Book

  • Introduction to mathematical statistics

    • Authors: Robert V. Hogg (2018)

  • Introduction to Mathematical Statistics by Hogg, McKean, and Craig enhances student comprehension and retention with numerous, illustrative examples and exercises. Classical statistical inference procedures in estimation and testing are explored extensively, and the text’s flexible organization makes it ideal for a range of mathematical statistics courses.
  • Sách/Book

  • Marketing : real people, real choices

    • Authors: Solomon, Michael R (2018)

  • The 10th Edition continues its focus on the core issues of study. These include value, personal branding, analytics and metrics, and ethical and sustainable marketing. With this text, you'll be well equipped to tackle what's happening in the world of marketing today
  • Sách/Book

  • International trade law

    • Authors: Peter Stone; Indira Carr (2018)

  • International Trade Law offers a clear overview of the complexities of an international sale transaction through informed analysis of case law, legislation, and international conventions and rules. Fully updated with changes to the law and new directions in legal debate
  • Sách/Book

  • 5 nguyên tắc thép, 15 thuật bán hàng thành công: Nghệ thuật nắm bắt tâm lý khách hàng

    • Authors: Lí Tuấn Kiệt (2018)

  • Giới thiệu quá trình nhân viên bán hàng tìm kiếm khách hàng tiềm năng, quá trình chi tiêu của khách hàng, những chi tiết nhỏ mà khách hàng quan tâm, lời nói và hành động, cử chỉ của khách hàng, tín hiệu giao dịch của khách hàng... giúp người bán hàng hiểu được khách hàng, kịp thời đáp ứng nhu cầu của họ, từ đó dễ dàng có được đơn đặt hàng và nâng cao thành tích tiêu thụ sản phẩm
  • Sách/Book

  • Essentials of supply chain management

    • Authors: Hugos, Michael H (2018)

  • Essentials of Supply Chain Management is the definitive guide to the field, providing both broad coverage and necessary detail from a practical, real-world perspective. From clear explanation of fundamental concepts to insightful discussion of supply chain innovation, this book offers students and professionals a comprehensive introduction with immediately-applicable understanding. The fourth edition has been updated to reflect the current state of the field, with coverage of the latest technologies and new case studies that illustrate critical concepts in action
  • Sách/Book

  • Project management : the managerial process

    • Authors: Gray, Clifford F (2018)

  • Project Management: The Managerial Process is distinguished by its balanced treatment of both the technical and behavioral issues in project management as well as by its coverage of a broad range of industries to which project management principles can be applied. It focuses on how project management is integral to the organization as a whole. The text not only delivers the tools and processes is essential to successful project management but also an understanding that the effectiveness of these tools and methods are shaped and determined by the prevailing culture of the organization and interpersonal dynamics of the people involved.