Item Infomation
| Title: | Business Marketing Management : B2B |
| Authors: | Hutt, Michael D |
| Keywords: | Business Marketing Management; Quản lý tiếp thị doanh nghiệp; Phân tích thị trường; Chiến lược tiếp thị tiếp cận khách hàng |
| Issue Date: | 2024 |
| Publisher: | Cengage |
| Abstract: | Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/14588 |
| Appears in Collections | 1-Kinh tế - Quản lý |
ABSTRACTS VIEWS
5
VIEWS & DOWNLOAD
0
Files in This Item:
