Item Infomation
| Title: | Customer relationship management : a global perspective |
| Authors: | Raab, Gerhard |
| Keywords: | Customer relations; Quản lý quan hệ khách hàng; Định hướng khách hàng; TVS.007718 |
| Issue Date: | 2010 |
| Publisher: | Ashgate Pub |
| Abstract: | Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance management through the Balanced Scorecard to develop long-term, sustainable advantage |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/14495 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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