Item Infomation
| Title: | Electronic commerce |
| Authors: | Gary P. Schneider |
| Keywords: | Electronic commerce | Electronic data interchange | Business enterprises | Internet marketing | Thương mại điện tử | Tiếp thị | Kinh doanh |
| Issue Date: | 2015 |
| Publisher: | Cengage Learning |
| Abstract: | The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/14425 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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